You will learn how to improve your writing style and accuracy. We will cover writing effective business reports, proposals, newsletters, corporate literature, web site content, blogs, emails and speeches..
Your will Learn:
- To improve your writing style in order to enhance your communications in business
- Sourcing information and writing documents to relay key messages to various audiences
- To identify and understand audience expectations
- How to write effective business reports, proposals, mission statements, corporate literature, speeches, blogs, web sites and emails – using the right tone and emphasis
- Repurposing an article
DAY 1: WRITING STRUCTURE AND STYLES:
Business writing styles: The right ingredients
Understanding your audience and altering your style
Tackling tricky grammar and punctuation: easy to follow rules, with lots of practice
Building blocks and writing succinctly
Structuring text and writing to house style
DAY 2: WRITING EFFECTIVE:
The Advanced Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk
CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.
The final Diploma award will be based on the following:
Critical Thinking Exercises: set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with the course.